Case Studies
Explore our collection of social impact advertising campaigns created by students in Social Impact, a series of courses taught by CLSI founder Jean Railla in the department of Media, Culture, and Communication at the Steinhardt School of New York University. Designed to inspire creatives working on social and environmental justice, case studies are searchable by the strategy used and the cause addressed. New Collections are added twice a year.
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Brands for Good
New York, New York!
Past Highlights
Smiles Not Spikes
Covid-19 PSA's
2020 Vibes
New Dreams
Joys and Concerns
Your Next Whip
Storytelling
Emotion
Solution-Driven
cognitive science
Guerilla
Surprise
Nostalgia
Visibility
Fundraiser
Experiential
Merch
Incentive
Influencer
Action
Gamification
TBD
Awareness
Community
Social
Art
Activation
Dark Humor
Pop Culture
OOH
Gender
Loneliness
Vaping
Cannabis
Public Transportation
Adult Education
Incarceration
Public Space
Worker Rights
Pet Adoption
Community
Safe Sex
Food Waste
Sleep
Menstruation
Fast Fashion
Unions
Deafness
Universal Basic Income
Public Safety
LGBTQ+
Sustainability
Mental Health
Drunk Driving
Racial Inequality
Texting & Driving
Joy In Color
COLLECTION
Joys and Concerns
Racial Inequality
Activation
Social
Visibility
Girls Just Want To Be Safe
COLLECTION
2020 Vibes
Public Safety
Community
Activation
Egyptian Animals Resuce
COLLECTION
Covid-19 PSA's
Pet Adoption
Social
Awareness
Action
Dream Bigger
COLLECTION
New Dreams
Sleep
Gamification
Spongebob Squarepants
COLLECTION
Covid-19 PSA's
Public Safety
Pop Culture
Social
Text Me When You Get Home
COLLECTION
Your Next Whip
Texting & Driving
OOH
Community
Action
Come Back Better
COLLECTION
2020 Vibes
Mental Health
Social
OOH
Community
We Scream for Ice Cream
COLLECTION
2020 Vibes
Community
Social
OOH
Merch
Ghost While Your Drive
COLLECTION
Your Next Whip
Texting & Driving
Pop Culture
OOH
Action
Essential Workers Bill of Rights
COLLECTION
Covid-19 PSA's
Worker Rights
Influencer
Social
Merch
You Belong Here
COLLECTION
Joys and Concerns
LGBTQ+
Art
Activation
Visibility
#RECYCLEDHYPE
COLLECTION
Joys and Concerns
Sustainability
OOH
Social
Surprise
NYU Eats Green
COLLECTION
Joys and Concerns
Sustainability
Activation
Social
#BreaktheCycle
COLLECTION
2020 Vibes
Menstruation
Social
Community
Plant the Rainbow
COLLECTION
New Dreams
Sustainability
Social
Activation
Incentive
Come Together
COLLECTION
2020 Vibes
Community
Community
Social
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It's OK to not be OK
COLLECTION
2020 Vibes
Mental Health
OOH
Merch
Social
Sierra Club
COLLECTION
Covid-19 PSA's
Sustainability
Action
Experiential
Eat Ugly
COLLECTION
2020 Vibes
Food Waste
OOH
Activation
Community
NYC Community Fridges
COLLECTION
Smiles Not Spikes
Food Waste
Incentive
Social
OOH
Merch
Here for you, Always
COLLECTION
New Dreams
Menstruation
Community
Awareness
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Connect at Every Step
COLLECTION
Brands for Good
Gender
Emotion
Storytelling
Party for One
COLLECTION
2020 Vibes
Mental Health
OOH
Social
Community
#Just Sign It
COLLECTION
New Dreams
Unions
Awareness
Activation
Shop Local
COLLECTION
2020 Vibes
Community
OOH
Community
Self Care Is...
COLLECTION
Smiles Not Spikes
Mental Health
Activation
Community
OOH
#dehostilize
COLLECTION
Smiles Not Spikes
Public Space
Activation
Fundraiser
Guerilla
NYU Amazing Race
COLLECTION
Smiles Not Spikes
Community
Gamification
Activation
Incentive
That Ain't P
COLLECTION
Your Next Whip
Texting & Driving
Pop Culture
OOH
F**K with Sex
COLLECTION
2020 Vibes
Safe Sex
Social
Activation
Universal Basic Income
COLLECTION
New Dreams
Universal Basic Income
OOH
Community
Influencer
AFL-CIO
COLLECTION
Covid-19 PSA's
Unions
Social
Community
Levi's Forever
COLLECTION
Brands for Good
Fast Fashion
Experiential
Solution-Driven
US Olympic Committee
COLLECTION
Covid-19 PSA's
Community
Community
Influencer
TikTok
COLLECTION
Covid-19 PSA's
Community
Social
Community
#ListenUp
COLLECTION
New Dreams
Deafness
Social
Activation
Awareness
Real Men Ask for Help
COLLECTION
Joys and Concerns
Mental Health
OOH
Social
Nostalgia
It's Not Waste Until It's Wasted
COLLECTION
Smiles Not Spikes
Food Waste
Influencer
Community
OOH
Activation
Do It Your Damn Self
COLLECTION
New York, New York!
Sustainability
OOH
Gamification
Guerilla
Animal Crossing: New Horizons
COLLECTION
Covid-19 PSA's
Public Safety
Pop Culture
Gamification