That Ain't P

VIEW PROJECT
CREATIVES
Inhee Cho
Sofia Kotlyar
Jerry Liu
Zach Wu
COLLECTION
Your Next Whip
CAUSE
Texting & Driving
CLIENT
Project Yellow Light
STRATEGY
Pop Culture
OOH
SEMESTER
Spring 2022
DESCRIPTION

That Ain't P.  The concept of P* was first popularized by the rap artist Gunna when his hit single Pushin P started trending on TikTok.  It then became known independently of the song and expressed with a  blue “P” emoji.  This team created two versions of its concept: the first billboard builds off the use of the P emoji, whereas the second has the rapper Gunna replying to a text that driving while texting: "ain't P."

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