“Play the Long Game” is a social impact campaign that reimagines grocery shopping and cooking as forms of emotional maturity, self-care, and relationship-building among NYC college students. Addressing food waste, poor nutrition, and financial stress, the campaign reframes meal prep as an attractive and socially rewarding habit—linking it to independence and long-term thinking. Through playful prompts, data-backed insights, and creative experiences like “Table for Two” (a paid first-date cooking challenge), the initiative empowers students to build healthier habits while saving money and reducing environmental impact. The campaign’s ultimate goal: stop waste before it starts by cultivating intentional, sustainable lifestyles that stick.

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