Digital Defenders

VIEW PROJECT
CREATIVES
Alice Yuan
Emilio Carillo
Maya Baddour
Valentina Monroy
COLLECTION
Novel Solutions to Social Problems
CAUSE
AI Scams
CLIENT
Meta
STRATEGY
Incentive
Solution-Driven
Awareness
SEMESTER
Spring 2025
DESCRIPTION

“Digital Defenders” is a social impact campaign designed to combat the rising threat of AI-powered scams—particularly those targeting older adults—by mobilizing younger generations through education, social media, and intergenerational communication. After demonstrating how easily AI can create convincing fraudulent messages, the team proposes a two-part strategy: a playful “Real or Fake?” challenge to raise awareness via viral social content, and “Digital Defender Tutorials” that teach users how to recognize and report scams using Meta platforms. By pairing accessible tools with a tone of humor and care, the campaign bridges the digital literacy gap, fosters protective family conversations, and empowers young people to become active agents in defending their communities from AI-enabled fraud.

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