I Also Love NY

CREATIVES

Gemyla Huang

Frank Li

COLLECTION

New Dreams

CAUSE

Racial Inequality

CLIENT

NYC Mayor's Office

STRATEGY

Community

OOH

SEMESTER

Spring 2021

DESCRIPTION

The Dream of Cosmopolitanism. Imagined as a campaign by the NYC Mayor's Office, I Also Love NY updates the iconic tagline as a message of Anti-Asian Hate.

Suggested

Girls Just Want To Be Safe

Community

Activation

Do It Your Damn Self

New York, New York!

OOH

Gamification

Guerilla

OOH

Activation

Community