TikTok, humor, and sexual innuendo are the key ingredients to this campaign that reminds America's teen and college-age drivers to put down their phones when driving. The joke centers on the "sneaky link"* a term that means a secret sexual affair that entered the teen lexicon in 2021 via TikTok.  To date, the #sneakylink hashtag has received 2.7 billion views and continues to trend.