Self Care Is... is a Public Service Announcement (PSA) for the NYC-based Center for Wellbeing and Happiness, which focuses on the mental health of children. In order to address increased rates of anxiety and depression, the campaign promotes and provides family activities that help children feel less anxious and sad. From cooking together to a citywide clue-based game, the fun and interactive campaign destigmatizes emotional difficulties and offers a myriad of ways to practice self care.