Text Me When You Get Home

VIEW PROJECT
CREATIVES
Leanne Honig
Alli Keeler
Tiffany Lee
Gaby Peters-Domenech
COLLECTION
Your Next Whip
CAUSE
Texting & Driving
CLIENT
Project Yellow Light
STRATEGY
OOH
Community
Action
SEMESTER
Spring 2022
DESCRIPTION

Text Me When You Get Home features two different versions of billboard ads to communicate its anti-distraction message. The first billboard uses autocorrect to demonstrate what is actually meant by “text me when you get home,” while the second incorporates the phrase “keep your promises and your life” to convey the consequences of distracted driving.

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