"We designed a campaign that tells the story of NYC through the MTA system. We are emphasizing the link between the city and the MTA, and playing on NYC pride. To do this, we used interactive OOH advertising and social media posts to build engagement.  Our campaign webpage will also include rider testimonials and advice on what it takes to be a New Yorker. Because at the end of the day: there is a sense of pride that comes with the NYC identity—whether you’re a NYC local or a tourist, everyone secretly wants to be a New Yorker."

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