Animal Crossing: New Horizons

VIEW PROJECT
CREATIVES
Alexis Garfield
Megan Liao
COLLECTION
Covid-19 PSA's
CAUSE
Public Safety
CLIENT
Animal Crossing
STRATEGY
Pop Culture
Gamification
SEMESTER
Spring 2020
DESCRIPTION

We chose to tap into the existing excitement and obsession over the Animal Crossing: New Horizons game by examining how players use it as a way to stay connected to friends and host virtual gatherings. We built an event update that would allow players to help a character in need while also learning various health protocols related to COVID-19.

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